An alternative to Google Analytics?

Published | 10.08, 26th of August 2010, by Chris van Aurich | Business

Over the next few months we will be beta testing a new online analytics system called Reinvigorate. A new real time analytics system with some really nice features:

• Live Visitor tracking
• Hourly, daily, and monthly breakdowns
• Track visitors from your desktop (mac and pc)
• Heat Map Technology
  (See where visitors click the most. Correct dead spots and improve your site's traffic flow.)

We look forward to giving you our honest feedback, and see if it's something we will roll out to all our customers.

No comments | Make a comment (Average rating | none)

The importance of brand guidelines

Published | 15.47, 25th of August 2010, by Chris van Aurich | Design

Does your company follow or even have brand guidelines? It is a really important question and one that a very large number of companies ignore. If you are not sure what I mean, brand guidelines are normally developed by the designer in conjunction with the client. They are designed to establish common rules as to how your brand is used in different environments and audiences.

But why is having and sticking to brand guidelines so important?

• They keep your image defined and memorable
• Help relate the promise/memory of your company
• Improve confidence
• Improves awareness
• Creates larger scale impact
• Increases competitiveness within any market place

Making sure you understand your brand, the promise and the memory that it leaves with your audience, will be the determining factor as to the long term success of your brand on and offline.

If you would like to discuss your company's branding and how these guidelines can affect your business call for a chat, or pop in for coffee.

No comments | Make a comment (Average rating | 4.00 / 5)

Design Briefing for SMEs

Published | 14.33, 12th of July 2010, by Chris van Aurich | Design

No comments | Make a comment (Average rating | 4.75 / 5)

All booked for dConstruct 2010

Published | 08.47, 7th of July 2010, by Chris van Aurich | Design

Now in its sixth year, dConstruct 2010 brings together leading industry figures to explore the power of design thinking and show how we can all become just a little bit more creative. Two of the team are all booked up and ready to go, we will report back on what's new in the industry on our return.

 

No comments | Make a comment (Average rating | 4.83 / 5)

The Times Online, now charging for website access

Published | 10.44, 2nd of July 2010, by Chris van Aurich | Business

From today, access to the Times and Sunday Times online will cost £1 per day, or £2 a week if readers sign up to a subscription.

I personally think it is a risky move, with so many free websites delivering news content for free, would I be prepared to pay £8 a month to view articles, I'm not so sure. People also use online content very differently to reading a newspaper and will only dip in and out of items that they like. Only time will tell, I do understand that there is huge costs in running the company and website, and with fewer people buying newspapers, things will change, I'm just not so sure this is the way forward.

No comments | Make a comment (Average rating | 4.25 / 5)

Showing blog entries 1-5 of 90.

Page | 1 | 2 | 3 | 4 | 5