Mercers
Client overview
Mercers are a leading Thames Valley firm comprising 8 departments and 9 partners providing a comprehensive and specialised range of legal services.
Problem
Artlines were selected to work with Mercers in updating its corporate image and create a universal design style, that enhanced their position in the market. Our brief included: conceptual design and positioning of branding & visual identity, advertising, brochure design, web site development and ongoing site optimisation and promotion.
Solution
Design a new corporate logostyle to complement the redesigned website. Main brochure with individual departmental cards outlining services available.
Implementing corporate brand to new set of adverts placed in local and professional publications.
We developed a product overview website giving their sales and technical team ways to manage public and private enquiries more efficiently. The site took into account all current in-house branding and promotions.
The rebranding project was successful, achieving its goal with a minimum of inconvenience and increasing overall enquiries.
Testimonial
"I just wanted to take this opportunity to thank you for all your hard work on our behalf over the last couple of years. We continue to be very pleased with the website you have designed for us. We have received very positive comments from clients and other contacts who found the site to be professional and at the same time fresh and colourful. It is incredibly useful to rely on your ongoing maintenance service whereby we can make regular changes and updates without hassle or delay.
Our brochure has also been a success. I really feel you managed to achieve a brochure that meets the needs of our varying clients and broad range of departments.
We so appreciate your prompt and helpful approach to our varying design needs and look forward to working with you on marketing projects in the years to come."
Amanda Parker, Partner
Case Study Tags | brochure design, insert design, advertising, corporate literature
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