Website Statistics | Analytics

Published | 13.17, 6th of January 2010, by Paul Butler | Marketing

Some website hosting companies provide valuable statistical information as part of their hosting service. Yet many website owners lack a curtain understanding of just how this important data can really benefit those in the know. Statistics providing important data on website visitor traffic allows owners and marketers direct feedback on both on-line and off-line sales and marketing activity. Measurement is the key to marketing spend so if you can monitor who is looking at what and when, there is more chance of success now as well as for the future.

Some website owners have absolutely no idea how visitors discover their on-line presence. Whereas others understand the importance of such technology and benefit greatly over their competition. Obtaining information on one or a number of factors is of course very useful however we need to look at the bigger picture. Data produced from several areas can give us this. For instance it is handy to know that 75% of your visitors land on your website from a search engine but it is even more valuable if you can see what keywords they used, what landing pages are your most popular and what other pages of your website then catch their eyes once they are on board. There may be one product or service that is considerably more popular than the others. So if you can identify this and replicate that model elsewhere, increased sales in other products or services will increase overall company revenue.

Some systems, but not all, provide IP Addresses that contain a company name. This is reliant on the visitor publishing their company name as part of their IP Address obviously but again it does allow a pro-active website owner the opportunity to target a specific prospect if that is what is required. The next question is "Do you have access to your own website statistics and if so, what can it tell you about your own visitor traffic?"

Artlines Media uses Google Analytics. If you would like to know how website statistics or analytics can help you, contact the Artlines Media team on 01494 614 600 today.

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1 in 7 web page views target Social Media giant Facebook

Published | 13.33, 16th of October 2009, by Paul Butler | Marketing

According to a recent survey by Hitwise, Facebook accounted for 14.5% of all UK Internet page views during the month of September 2009. That is equal to 1 in every 7. Overall UK visits to Facebook increased by just over 86% between September 08 and September 09. In fact, so popular has the website become that visits have more than doubled over the last 14 months. The Social Media website owned by Facebook Inc, accounted for nearly half of all UK Internet based visits to any social networking website portal, during September 2009. It was also the second most visited website in the UK for this period after Google UK, and it received more page views than Google UK, eBAY UK and YouTube combined.

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Ever wanted to be a fly on the wall?

Published | 15.54, 13th of July 2009, by Paul Butler | Marketing

We all know that in sales, warm leads are the best. But what if you could contact someone who is interested in your product, service or offer at exactly the right time? Forget warm, we're talking scorching hot leads now!

www.htmlmarketing.co.uk offers LIVE statistical information on the recipients of an email marketing campaign. Providing REAL-TIME tracking on the recipient's movements as they surf the pages of your website. Firstly our system clears out any dead email accounts. This means that you save money on future email campaigns using the same list. Then you can see when and who has opened your email. Finally you can then follow them as they browse your products and services whilst they are doing it. This then allows you to make a timely phone call for instance.

UK law prevents UK companies from emailing addresses without the owner's permission. However, you can still send e-newsletters with links to specific areas of your website to your existing customers. So long as you provide an un-subscribe feature on the email you can still target your existing clients with upgrades and cross-selling opportunities.

• Cost Effective.
• Measurable.
• Targeted.

If you would like to know just how targeted you can actually be, visit www.htmlmarketing.co.uk now.

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Social Media Marketing (SMM) | What's it all about?

Published | 12.48, 22nd of June 2009, by Paul Butler | Marketing

The Federation of Small Businesses (FSB) recently published an article in their member's publication the Voice, relating to Social Media Marketing (SMM). At Artlines Media, many people we speak to believe it is not for them or their type of business. Usually this is because of time restraints when running a small business on your own, a fear of technology or a lack of knowledge when it comes to newer marketing methodologies.

So if you have shied away from using Facebook, Twitter and other Social Media to generate more business for your company here are some hard facts:

• Social Media interaction is on the increase.
• More than 100 Million users log into Facebook at least once per day.
• First time visitors to Twitter grew from 475,000 in February 2008 to Seven Million in February 2009. This includes 6,000 SMEs a day according to O2.
• In May of this year, LinkedIn celebrated it's 60th Birthday by welcoming it's 40 millionth member.

If you own a business that is suffering from the current economic downturn and would like to learn more about Social Media Marketing and how it can help generate more revenue for your business then contact the team at Artlines Media today.

Don't let your compeition gain the advantage...Let them miss out for a change!

Artlines Media on LinkedIn

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Marketing can bring new business through the door during a recession

Published | 11.03, 15th of June 2009, by Paul Butler | Marketing

A recent article in the Times highlights the need for small businesses to spend on marketing during a recession. Theo Paphitis, star of Dragons' Den recommends using smart money to maximize the potential for new growth through effective marketing and quality website designs. The results from The Times/Barclays Have your Say survey show that concerns relating to attracting new business are the main priority for many smaller enterprises and the advice is to keep spending on marketing and invest in web technology and SEM (Search Engine Marketing). Many small business owners agree that they could do better with their marketing and that finding new customers was the biggest concern on their minds. Other suggestions include keeping a close eye on the competition and learning from their strategies.

Click here to read the full article or call Artlines Media if you would like specific advice for your own business.

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