Design Briefing for SMEs

Published | 14.33, 12th of July 2010, by Chris van Aurich | Design

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All booked for dConstruct 2010

Published | 08.47, 7th of July 2010, by Chris van Aurich | Design

Now in its sixth year, dConstruct 2010 brings together leading industry figures to explore the power of design thinking and show how we can all become just a little bit more creative. Two of the team are all booked up and ready to go, we will report back on what's new in the industry on our return.

 

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How will your website look on an iPad?

Published | 13.39, 28th of May 2010, by Chris van Aurich | Design

With the much awaited launch of the iPad today, I thought we better make sure that everything was up to speed as far as our site goes, and of course, our clients. Testing the site through the Apple SDK 3.2 simulator with support for iPad, from the Apple Developer Centre, we can continue to make sure all our sites work on the latest environments.

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Seductive Design

Published | 13.50, 4th of May 2010, by Chris van Aurich | Design

I came across this video via Smashing Magazine, I thought it gives great insight into the power design can have on the decisions people make and the impressions they leave.

 

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Why do we need to meet with our clients?

Published | 17.04, 15th of March 2010, by Tom van Aurich | Design

First of all, design questions may not be really appropriate during the initial discovery process. It is true that specific branding constraints may need to be defined and understood, but the design we will evolve will come not from the client's judgment and understanding of design but from the collaboration through our design experience. The design will be our expression of what they need, based mostly on their business aims, the project's purpose, their customers' needs and expectations, the end users' specifics, and so on.

Imagine for a moment that you're a doctor trying to determine the best course of treatment for your patient. In that situation, you would not ask the patient what he thinks should be prescribed. Instead you would inquire about his symptoms, history, environment, physical needs. The answers to these questions will define the constraints and indicate the appropriate course of action. He came to you because he has not the ability to help himself and needs your expertise to get well.

Before the meeting, we learn as much as we can about the company, its history and its past and current activities. We think of a number of questions—some specific to this client and some appropriate for any client—to get the ball rolling. These questions will serve as a springboard to more in-depth discussion, which in turn will flesh out what we need to know to deliver the best design.

(Article gleaned and adapted from Andy Rutledge's in Smashing magazine)

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