SEO | Yahoo targets Next Generation Web Search
Published | 11.39, 11th of February 2010, by Paul Butler | SEO
Recent reports have said that partnering Bing has made a dent but have not killed off Yahoo. This is according to Yahoo's newbie Search Boss, Shashi Seth. They are still intent on making considerable gains within the Internet search market with new products aimed at what they are calling next generation search features. Although these new features are still under development they will focus on how we look at restaurants for instance on a Smartphone, using your finger to draw a circle on a map, plus short cuts to event information and most operations without requiring the use of a search bar.
However, research group comScore have confirmed a 3 point downward slide for Yahoo in the overall Search market share during the past year. Google still shows a clear lead with approximately 65% of all searches made and Microsoft's Bing has taken some of Yahoos percentage, rising to 11% whilst Yahoo drop 3 percentage points to 17% of the market share.
Personally, I see no reason to use anything other than Google. It offers everything I need. Then again I do not use a Smartphone. So entering keywords and phrases into a search bar is the primary way I search. Perhaps I will have to look again at which Internet Search I use after my next mobile upgrade.
Which do you prefer to use and more importantly, why? Please feel free to add your comment below.
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