Marketing can bring new business through the door during a recession
Published | 11.03, 15th of June 2009, by Paul Butler | Marketing
A recent article in the Times highlights the need for small businesses to spend on marketing during a recession. Theo Paphitis, star of Dragons' Den recommends using smart money to maximize the potential for new growth through effective marketing and quality website designs. The results from The Times/Barclays Have your Say survey show that concerns relating to attracting new business are the main priority for many smaller enterprises and the advice is to keep spending on marketing and invest in web technology and SEM (Search Engine Marketing). Many small business owners agree that they could do better with their marketing and that finding new customers was the biggest concern on their minds. Other suggestions include keeping a close eye on the competition and learning from their strategies.
Click here to read the full article or call Artlines Media if you would like specific advice for your own business.
No comments | Make a comment
(Average rating |
2.75 / 5)
RSS Feed
