CMS | Do I need Content Management or not?
Published | 13.45, 19th of February 2010, by Paul Butler | Business
We should all understand by now the importance of a good Content Management System. Handing the ability to change website text, images and on-line documents back to the site owner is an important factor when working on a new website project, but do all websites need to be managed in this way? The simple answer is no but then why is it more important to utilise Content Management functionality on some websites than others?
CMS or Content Management Systems provide a secure, simple and ultimately, a more cost effective way in which to keep your website information up to date and looking fresh. Search Engines also like websites to change once in a while. It encourages visitors to return on a regular basis, giving the website owner regular opportunities to up-sell, cross-sell, show new offers and generally keep his/her customers better informed. You have to give your visitors a reason for returning and updating content is a good way of doing this.
However, as with any CMS there is a cost implication. It takes more time to build a website that includes a database, a database which stores all of the content, than it does to develop a website without.
At Artlines Media we consult with the client to calculate whether it is more cost effective to pay more initially for CMS and then save over the longer term, than pay less for a static web presence at the start and pay on an ad-hoc basis for ongoing support from us. Personally I suggest that if you are only planning to update your content 2-4 times per year then do without CMS, keep your money in your pocket and we'll send an invoice for the ad-hoc work we do over the course of the year. Alternatively, if the client intends to update areas of the website more frequently such as within a news, blog or case study section, then CMS is the way to go from the start. To be clear, a Content Management System is definitely required for an e-commerce, gallery or catalogue style website. Also, changing a static non-CMS website to a dynamic CMS driven solution is like starting over. So it is important to get it right from the start. We wouldn't want you to pay a penny more than is absolutely necessary.
If you are planning a new website project and need help deciding whether you need CMS or not - give us a call on 01494 614 600. Better still, add a comment and we'll explain so everyone can see.
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