Wanted | Contract Freelance Designer and Developer Required

Published | 10.40, 30th of July 2009, by Paul Butler | Random

Due to expansion Artlines Media require CVs from a number of local Web Designers and Developers. We would like to create and maintain a database of local professionals who we can call on for ad-hoc projects. Therefore please send contact details, hourly/ daily rate and a current CV to info@artlines.co.uk for inclusion. Use Contract CV as the subject of the email.

Important please note:

• Any programming language accepted.
• All contracted work is to be carried out at the Artlines Media offices in High Wycombe.
• This is a CONTRACT opportunity only. Artlines Media are not looking to outsource to companies either here in the UK or otherwise.
• Definitely no recruitment agencies please.

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Keyword Efficiency Indexing | SEO Technology Explained

Published | 10.26, 29th of July 2009, by Paul Butler | SEO

Keyword and Key-phrase density provides a more successful result when it comes to SEO conversion. Imagine two complete circles side by side with space between them. On one side we have the search terms and keywords used by internet users looking for your product/ services. The other circle represents the words and phrases you believe they are using. Words you perhaps focus on in the content on your website.

Now merge the two circles together a little. In the middle, where both circles overlap, now represents search results where visitors find your website based on a match. This is referred to as Neutral Traffic. Now increase the overlap and you will see where SEO specialists such as Artlines Media create increased Neutral Traffic, from those visitors that actually want your products/ services.

This is in part something called Keyword Efficiency Indexing. Comparing less popular keywords and phrases so that you avoid the highly competitive market and focusing on a smaller less competitive market, which in turn provides higher search engine listing results because of the lack of competition.

Artlines Media can analyse your market and calculate the KEI for your business. We can then put a strategy together to increase visitor numbers and hopefully generate more new business.

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Template Websites from BT | Cheap and not so cheerful..

Published | 16.17, 24th of July 2009, by Paul Butler | Design

Many moons ago the website industry tried to swamp the market with basic, quick-fix commercial websites. A number of pre-designed templates provide an initial presence. They incorporated a logo upload facility and a wizard driven content writer. Many used an extended domain name string such as www.websitetemplateprovider/yourcompanyname, and none of them took into consideration any optimisation what-so-ever.

That was then, this is now. Most serious business owners have already wasted money or at least learnt from the mistakes of others by investing both money and time in a website which is more of a virtual employee then a second thought marketing tool. Websites and Internet marketing is much smarter these days. This is why the SEO industry is so large, and profitable.

Recently BT have launched their own website service. However it returns to the old template days. To differentiate between a Creative Agency such as Artlines Media and the new BT service, we offer a professional consultancy service. We do not expect our clients to know everything there is about website design, development, colour, web-fonts, layout, navigation, SEO, SMM, Content Management, Branding, Web Marketing or any of the other associated topics. We expect our clients to understand their own business and then delegate such an important task to someone in the know. A team with the experience, knowledge and expertise, to maximise on the investment made and offer measurable results over the short and long term.

We offer much more than just a free 15 minute telephone call. If your business is worth the investment call us now..

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A bit about Bing

Published | 12.04, 16th of July 2009, by Chris van Aurich | SEO

Bing is Microsofts new search engine and replaces www.live.com.

They say:

"The explosive growth of online content has continued unabated, and Bing was developed as a tool to help people more easily navigate through the information overload that has come to characterise many of today's search experiences. Data from comScore Inc. shows that across all search engines, as many as 30% of searches are abandoned without a satisfactory result. The data also showed that approximately two-thirds of the remaining searches required a refinement, re-query or click back to the search results page.

With Bing, Microsoft aims to help people complete tasks faster by presenting better organised and more relevant content, great tools to help people in their search experience."

It is already the third most poplular search engine after Google and Yahoo, but could soon take over the number 2 spot. We have been looking at the impact of this new search engine and some key aspects that are key to SEO success are:

• Domain name age
• Anchor text
• Meta titles
• Content themes

These may change soon as we find out more about its structure and algorithms. So check back to find out more.

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Website revamp | 5 good reasons why you should update

Published | 12.23, 15th of July 2009, by Paul Butler | Design

Things change
If the message you are trying to communicate alters your website needs to reflect this. You would expect an employer to respond to change so why not your website?

It's not working as it should
Your audience is influenced in different ways and this is usually portrayed in any marketing activity you do. However in some cases we forget that a website should provide good results. When it doesn't we need to change it so that it does what it is supposed to.

Sometimes we need to cut down
Occasionally, especially with websites that are content heavy, we need to revised and concise. Adding new blogs and news items can be good for SEO but at some point we need to review the overall content so that our message is sharp and clear. An new accurate message represented both in word form and design.

Product Launch
News about new products should be broadcast from the roof tops. They should certainly have a prominent position on your company's website. Then existing clients have a reason to check your website on a more regular basis and new visitors can see your latest offer. Buying trends might suggest that one product is selling more than another. Your website can help push slower products or create a more even spread across the range if required.

Outdated
A website that has a dated design speaks volumes about the company itself. Technology moves on both with website development as well as Search Engine marketing. Your website needs to take advantage of up-to-date technology to master competitiveness. It also needs to appeal to both new and returning visitors. Influences change our perception of a company. Your website needs to reflect your business correctly and offer a today's brand not yesterday's memory. Statistics show that a website needs to be reviewed every two years. If your website is looking tired or your business model has changed and your website doesn't now reflect this, then call Artlines Media for a free consultation.

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